Core to gauging the impact of any media is understanding who you reach, and how many times these people see your messages. Traditional media like TV and print are planned and bought on reach and frequency. We work with partners to provide the industry with a comparable set of metrics; to measure the extent to which an ad campaign has been delivered to its intended audience across platforms.
Verification measurement aims to give advertisers confidence that their ad impressions are entering the screen, being seen by real human beings, and that there is clarity on the exposure itself. We collaborate with third partner measurement companies so that metrics vital to advertisers are properly vetted and available globally.